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Having worked across North America and Asia, I bring deep experience in strategy, creative direction, and brand management grounded in research, data, cultural insight, and emerging AI tools. I focus on what captures attention, how culture shapes perception, and why some ideas resonate while others don’t in an increasingly noisy digital landscape where clarity and relevance matter most.

If you'd like to talk culture, creative, branding strategies, collaboration, or where to find the best pizza in town, get in touch or connect with me on Linkedin.