Nissan

Transformation
demands clarity.

Challenge

Nissan was under real reputational pressure. Rapid CEO turnovers, a public Re:Nissan recovery plan, and deep internal uncertainty had left its communications fragmented. Recovery narratives, employee messaging, and global stakeholder updates were running in silos, pulling the brand voice in different directions at the worst possible time.

Strategy

When things feel uncertain, people fill the gaps with their own assumptions. Consistency becomes the most important tool available. The approach was to break down those silos and pull Nissan's global communications into a single, coherent ecosystem so that every piece of content pointed in the same direction.

Creative Execution

Partnering with Nissan’s global communications team in Japan, we supported digital communications strategy across APAC and global markets during this pivotal transformation period.

The work spanned executive thought leadership amplification, employee engagement initiatives, and “Life at Nissan” content to strengthen internal engagement, along with the creation and management of content across LinkedIn, YouTube, X, and Nissan-owned digital platforms, supported by social strategy, digital platform guidelines, influencer toolkits, and digital governance.

Key initiatives included support for the Re:Nissan transformation program, leadership transition communications, Nissan LEAF launch content, Formula One amplification, GT-R end-of-production storytelling, Japan Mobility Show coverage, and electrification-focused mobility narratives. Together, these efforts helped present Nissan as a more focused, forward-looking brand, signalling a renewed commitment to innovation, electrification, and long term progress.

Results

The work helped create a more coherent narrative across markets, making complex transformation efforts easier for employees, stakeholders, and external audiences to understand and follow.

Results included:

  • 157% year-over-year increase in average engagement performance

  • Top-performing content exceeding 5 million engagements

  • Average engagements increasing from 19,217 to 49,428

  • Impression rates more than doubled year-over-year