To showcase the all-new Hyundai Tucson's versatility, we partnered with two KOL sensations, Jay Alvarrez and Alexis Ren, to star in a run-and-gun style shoot with their friends. With multiple commercials featuring them in different climates and destinations, we were able to create content that amplified by tapping into their followers, which ultimately created one of, if not the most successful digital campaigns for Hyundai.